![]() Surely all of this only comes down to one thing – greed. But it’s ironic that their solution is to essentially do that price hiking themselves and punish the fans. To Ticketmaster, this is all part of a protective policy, apparently designed to protect tickets from falling into the hands of scalpers, or being snapped up for cheap during pre-sale hacks and sold on for heavily inflated prices. Case in point: Beyoncé’s ‘Golden Circle’ tickets were originally priced at £140, but have now surged to over £400. Not too dissimilar from the way hotels or airlines work, dynamic pricing puts the cost of a gig ticket in line with the amount of demand, meaning that the more people in the queue to grab a Beyoncé ticket, the more expensive that ticket is going to get. This was all a result of ‘dynamic pricing’, but what does that even mean? Despite the insane prices, the platform somehow managed to sell every ticket to the tour, causing the general pre-sale to be cancelled after 2.4 million tickets were sold. ![]() The carnage of Taylor Swift’s Eras Tour pre-sale is still in the news, where Ticketmaster claimed bots hacked the verified fan presale, causing ticket prices to hike into the tens of thousands from the original price range of $49 to $499 for tickets. But the fact this happened at all when The Cure supposedly did everything ‘right’, following recent horror stories from Taylor Swift and Beyoncé’s ticket sales, begs the question: what can be done about the Ticketmaster problem? In a series of tweets to fans, Smith has said he is “as sickened as you all are” and has actually convinced Ticketmaster to refund fans their fees. ![]() Despite purposefully setting their prices at an accessible limit with tickets as low as $20 and opting out of dynamic prices during apparent conversations with the platform, Cure fans still got shafted. ![]() While from two very different musical camps, The Cure’s Robert Smith and his goth army seem ready to join the Swifties in a battle against the ticketing giant as another fan base burned by pricing.Īs tickets went on sale for the band’s US tour, prices were nearly doubled thanks to hefty service fees, facility charges and a processing fee. At present, you’d be hard-pressed to find a music fan with any positive thoughts about Ticketmaster.
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